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Zip’s AW Direct Introduces SafeAll Ping for Enhanced Roadside Safety

by Tyler Nestvedt | Mar 06, 2025

NEW HAMPTON, Iowa – Zip’s AW Direct, a premier distributor of trucks, parts, and accessories for the automotive towing, recovery and service, construction, and municipal industries, remains committed to innovation and safety. In line with our dedication to delivering cutting-edge solutions that enhance roadside protection, we are excited to announce that the SafeAll Ping system will now come standard on all Zip’s Choice and Zip’s Custom-Built trucks moving forward.

Work zone fatalities have risen 46% since 2010, highlighting the urgent need for stronger roadside safety measures to protect workers. The SafeAll Ping is an advanced road warning system designed to enhance roadside awareness and reduce risks for first responders, tow operators and emergency personnel.

Hard-wired to a truck switch, such as the warning light switch, the Ping automatically transmits a half-mile alert to notify passing motorists of a roadside emergency or work zone ahead. This is achieved through seamless integration with the Waze app, which has over 150 million users. Motorists receive real-time alerts via their smartphone or dashboard display, helping them react accordingly.

For added visibility and direction, the SafeAll Ping can also be paired with the SafeAll Traffic Commander, which provides motorists with clear, illuminated instructions such as “SLOW DOWN” or “MOVE LEFT”, in addition to the advance warning—further enhancing roadside safety.

Reinforcing Zip’s commitment to accessible and advanced safety solutions, the SafeAll Ping system will now be seamlessly integrated into the base price of all Zip’s Choice and Zip’s Custom-Built units. Once equipped, users will enjoy unlimited access to the system - completely eliminating ongoing costs while ensuring continuous, reliable protection on the road.


David Rottinghaus, Executive Vice President at Zip’s AW Direct, emphasizes the company's commitment to roadside safety. "Zip’s has always been a strong advocate for roadside safety, and the Ping provides an extra layer of protection for our customers." He also highlights the product's flexibility. "With a one-time purchase, the Ping can be easily transferred between vehicles, giving you complete control over your safety measures whenever and wherever you need them."